Blogging is still one of the most substantial sales drivers in the world, and don’t let anyone tell you otherwise. Besides images, videos, mandatory pages, contact details, etc., your website should contain original, engaging, and keyword-optimized copy, no matter if you sell books or teach people how to live healthy lives. Curated content on a blue-collar business blog helps you rank high in search engines, gain traffic, and turn visitors in leads or customers.
WordPress (either version) is a blog-focused content management system that accepts plug-ins and themes that extend its capabilities to what most of what the other products here offer, including commerce. In fact, WordPress.com uses plug-ins such as JetPack to provide many of its features. As a whole, WordPress (either .com or .org) is not as easy to use as the other options in this roundup, but if blogging and site transferability are of key importance and you don't mind digging into its weeds a bit, you should consider the platform—especially WordPress.org. Furthermore, the ability to use WordPress is a valuable skill, as some estimates say that WordPress powers 30 percent of the internet.
Okay, how do you register a domain? First, you need to think of some possibilities that would represent who you are and what you do. If you’re making a personal website to promote yourself, you should consider calling it namesurname.com. If your name is difficult, you may have to get creative though. Keep in mind that a .com website address is considered the most respectable in many industries. Try to get one whenever possible.
Building a website with a free website builder is a quick, easy, and straightforward process. You may have already signed up for a hosting account in Step 1, in which case your web host’s site will have specific step-by-step instructions for you to install and use your free, included website builder. Generally, we find that Wix is the most popular website builder, so we will use it as the example here.
There are three main ways to build a website. If you’re a beginner, by far the easiest way to build and launch a site is to use a website builder provided by your web host. If you’re at least somewhat web-savvy, you could use use WordPress or a content management system (CMS) such as Drupal or Joomla. If you are already well-versed at coding, you can start from scratch and use HTML to build the site from the ground up. Each approach has its merits and challenges:
Hi Paul, I totally feel your pain here! It can be so hard to know where to start. You might find our website builder comparison chart a good place to start, or you can take our short quiz for a personal recommendation. The comments under our articles should also hopefully prove helpful. Other than that, we often find Reddit a good place to engage with a lot of like-minded people, so I'd suggest taking a look there. Thanks, Hannah
When building your site, you’ll want to organize your files into folders according to the structure you want your site to appear in. For example, you might create a folder for your About page that has your main about.html file as well as any related CSS that adds style to your site and other HTML files that support that content. When adding links throughout your site to your site’s pages, you will reference their folder location in the directory where you store your files.
Stop whatever you're doing and ask yourself this simple question: "Do I need a website?" If your response was anything other than "yes," you need to think again. It doesn't matter if you're the head of a multinational corporation who employs thousands of people or a local mom-and-pop shop from around the way, you need a website to help potential customers find you online. If you have a business, failure to establish an online home is a failure to grow.
Most hosting plans include easy access to WordPress — installing the software with one click, or better yet, having it preinstalled for you. In most cases, you can simply log into your hosting control panel and find the option to install the WP platform. If your hosting service doesn’t have this capability, you can find the manual installation instructions here. These web hosts make installing WordPress especially easy:
If you already signed up for hosting, you’ve created an account. If you don’t already have a web host, we recommend signing up for the Wix sitebuilder via its website. Simply enter your email address and password at the Wix.com signup page to begin. Note that the email address handle will become part of your free domain (if you don’t have a custom domain), so keep that in mind when signing up. If you’re still unsure, I welcome you to check out our expert review of the Wix platform below.
One downside of most of these services is that, should you someday want to move to another web host, you'll likely be out of luck because of the custom code they use to display your site. Only a few of the services here let you take your site to another web hosting service: The most complete example of this is Weebly, which lets you download the standard site server folders. Squarespace offers some transferability by letting you output your site in standard WordPress format. As you might expect, the same transferability holds for WordPress.com.
BigCommerce offers a website builder that easily links with social media and other selling platforms like eBay. They offer unlimited bandwidth and fast connection times for your customers. A shopping cart is included and ever offers the ability to email customers that abandoned items in their car. In addition, SSL certificates are free with any of their plans.
A domain name is the bit of the URL (the site address in your browser’s search bar) that identifies a web page — in this case your website. For example, ours is websitebuilderexpert.com. You can register them separately at sites like GoDaddy and Domain.com, but website builders offer to do it for you when you sign up with them. Most provide it for free (at least initially), while a handful charge a few extra bucks.
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Test the customer service team: You will need post-purchase support at one point or another, so you want a hosting provider with a knowledgeable customer service team that’s available 24/7 via different channels, including phone, email, and chat. Contact customer service at different times of the day, and evaluate the quality of their responses to very specific questions, such as “How do I set up my business email?”