As we said in the last step, templates provide a framework. Given how many people use builders to make a website nowadays, odds are there are a few sites out there with the same framework as yours. At the very least you will need to populate a chosen template with content specific to you. And to really stand out, you’ll need to do some customization.
You can make a website that lets you sell products and services if you have the Ecommerce plan. You’ll have an online store that will allow you to add products and services, set up different types of payment methods, and even specific types of shipping. Your store will be integrated into your website as a page. You can add featured products for your visitors to scroll through, make quick purchases using PayPal and Apple Pay and promote your store/products through coupons. You can also use the same type of email marketing that is included in the Premium plan to send email communications to your subscribers and customers about sales on your website, coupon offers and online events. Establishing a strong online presence can boost your sales.
BigCommerce offers a website builder that easily links with social media and other selling platforms like eBay. They offer unlimited bandwidth and fast connection times for your customers. A shopping cart is included and ever offers the ability to email customers that abandoned items in their car. In addition, SSL certificates are free with any of their plans.
Some site builders, such as Squarespace, Strikingly, Virb, and uKit, restrict you to placing page objects in spots that won't make your site look garish, which can be an advantage if design isn't your forte. Other builders offer more freedom; if that's what you're looking for, check out Gator or Wix. Gator in particular strikes a good balance between design freedom and reponsive restrictions.
Even if you don't sign up for those web hosts, you should look for services that offer similar features. You'll want a WYSIWYG editor that lets you adjust every page and add images, video, and social links. Plunking down a few extra bucks typically nets you robust ecommerce and search engine optimization (SEO) packages for improved Bing, Google, and Yahoo placement. Most advanced web hosting services include at least one domain name, free of charge, when you sign up.
Several of the services included here offer free options, too. If you choose that path, however, your site will include branding from the provider, which necessarily makes your site less impressive to savvy surfers—and shoppers. Free offerings vary greatly in the storage, bandwidth, and site options they allow, so read the small print to find out how much you get with each provider. Strikingly, Weebly, Wix, and WordPress.com are among the most generous with their free offerings, if that's the way you want to go.
Responsive design is a popular web design strategy used by some of these site builders. This approach reformats the same webpage content to fit different screens. But in terms of SEO (search engine optimization), the search engines only care about whether a site displays suitably on mobile screen sizes. Both Bing and Google have pages where you can enter your URL to see if your site plays on mobile acceptably.
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Okay, how do you register a domain? First, you need to think of some possibilities that would represent who you are and what you do. If you’re making a personal website to promote yourself, you should consider calling it namesurname.com. If your name is difficult, you may have to get creative though. Keep in mind that a .com website address is considered the most respectable in many industries. Try to get one whenever possible.