It goes without saying that WordPress has emerged as a leading option when it comes to building a website for all kinds of different online endeavors: from small personal portfolios to enterprise-level business and eCommerce sites. It’s got a large community of devotees and users, and a huge list of developers forever coming up with all kinds of different plugins to expand its capabilities. That said, WordPress isn’t the be-all and end-all. Indeed, there are in fact a number of different alternatives on the market.
Since being acquired by Square in early 2018, Weebly has shifted its focus to e-commerce. Unlike Shopify, Weebly is a website builder with e-commerce capabilities. This makes it much easier to build and design a website without requiring any code. Weebly’s designer is slightly more flexible than Squarespace but definitely less than PageCloud and Wix. Weebly is much more affordable than Shopify, but doesn’t have the same number of features. So, if you’re looking for an easy way to sell a few simple product online, Weebly may be for you.
In brief, we are inclined to go along with someone’s suggestion if we think that person is a credible expert (authority), if we regard him or her as a trusted friend (liking), if we feel we owe them one (reciprocity), or if doing so will be consistent with our beliefs or prior commitments (consistency). We are also inclined to make choices that we think are popular (consensus [social proof]), and that will net us a scarce commodity (scarcity).
This funnel uses the “Urgency Principle” highly effectively, in this case using Scarcity (the page offers a limited number of vouchers and updates the number as it decreases in realtime) rather than Urgency (a countdown until an offer expires). Scarcity and Urgency are among the most effective tools for inducing rapid action on the part of a customer. When there’s limited numbers of a product its perceived value increases. This principle is evokes the powerful emotion of fear – in this case the fear of missing out on a good deal.
The Sales Funnel: Is It Dead? What’s Replaced It?
Based on what you learn about customers during your interactive content, send personalized purchase suggestions. Create how-to videos, product guides, and even finders to assist purchasing decisions. This is the crux of content marketing: Produce useful, personalized content that speaks to your audience and draws them into the ecommerce sales funnel.
Facebook Ad Funnels For 2020 - The Perfect Facebook Ad Sales Funnels