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Understanding the customer’s journey can help you optimize your digital marketing strategies and increase that conversion rate. In our experience, clients struggle to conceptualize the ecommerce sales funnel in a way that benefits the customer and their business. They see it as a streamlined process—an A to B—but picking it apart stage by stage is a much better method. In this post, we’re going to show you how understanding the typical customer journey will help you increase your ecommerce sales funnel's conversion rates and customer retention rates.

Jeremy is Co-Founder of uSERP, a digital brand mention agency that helps companies land better media mentions. He is also the CMO at Wordable.io, a tool that directly exports Google Docs to WordPress. His expertise has been featured on Entrepreneur, ReadWrite, Orbit Media, HubSpot, Foundr, G2 Crowd, Drift, SEJ, Codeless, Shopify Enterprise, BigCommerce, Nimble, Keap, and dozens more.	

Squarespace's pre-designed themes usually emphasize imagery or video, so it might be great for people in visual media, entertainment, dining, or fashion industries. Many templates, such as the one below, are both simplistic and mobile optimized. While simplicity might be difficult for a software company or a business which offers many services, it could be great for consumer facing companies that sell products related to one major industry:
Our High Ticket Client sales funnel template does exactly this. Product details are presented in multiple information-rich videos on the main page which are then summarized in headlines and dot-points, backed up with strong and repeated calls-to-action. These lead to an optimized Sign-Up page which is coupled with additional information and persuasive language, and ends in a Thank You page which details next steps as well as offers potential upsells. In A-B testing with good content we’ve seen this funnel convert at a rate 2-5-fold higher than non-high-ticket optimized funnels.	

As you may already know, we offer a Done-For-You Sales Funnel Service for clients who want AutoGrow to custom-craft a funnel that will automate their sales or client lead generation, get them better quality prospects, and let them own a sales pipeline packed full of clients. You know that when it comes to creating funnels and implementing sales funnel strategies, we are the ones!

Got products to sell? Online Store has you covered. Create a sleek-looking online store, sell on marketplaces like Amazon and Etsy, track inventory in one place, choose from flexible shipping and payment options, even let customers book appointments online. Whether you sell products, services or digital content, GoDaddy Online Store has everything you need to successfully sell online. Features available with paid plans.


The first example to look at is the email delivery service MailChimp. MailChimp allows users to sign up and use their service for free. If you have a more extensive email list or require more features, then you would join their upgraded plan. They want to make their services seem as easy as possible in an effort to be accessible to both professionals and novices. In MailChimp’s funnel, they have traffic which they get a lot of via word of mouth. Next up is a homepage that draws you in with its slogan and its iconic monkey graphic. They place their buttons strategically around their page for ease of browsing. They next utilize their pricing page and emphasize their free option. They want to get you signed up for their services so you can show everyone how easy their platform is and help them grow.	

The primary reason I’m looking for an alternative to WordPress is its reliance on PHP. A language so awful I wouldn’t let it anywhere near my computer if I didn’t rely on WordPress for my blogging. Using PHP as the substrate for your CMS/blogging platform guarantees you’ll have day one security problems. Just look at all of the WordPress plugins and themes that have horrible security flaws (e.g., revslider).
Unlike other sites, e-commerce sites also require alterations and demand to have something easy. Among all these WordPress alternatives, Shopify is the best alternative to WordPress in this regard. It is simple and helps in growing your business the easy way. It is user-friendly and assists entrepreneurs in focusing on their products and promotions. It is easy to manipulate and offer varied kinds of themes. The added advantage of Shopify is that it integrates with social media which helps in selling the products on these social networking sites. As it is meant for e-commerce websites it is integrated with PayPal and can use it for simple and easier transactions. It helps in displaying an unlimited number of items as it has unlimited disk space. It also has advance shipping options and discount codes available.
Comparatively not so advanced, Squarespace is ideal with the simplest method to build a basic website. Unlike traditional Page Builder, you do not need to sign up for hosting, purchase a domain or go through the extra hassle. Instead, you simply create an account on Squarespace and that’s about it. After answering a few more questions on your preference you end up with a working website in a matter of minutes. While it includes a drag and drop builder that you can use to add and customize the elements of the site, it does not provide much control to the users.

That said, there are some elements that you should pay close attention to when deciding on which free website builder you choose – which is exactly what we do To create this ranking of the best free website builders, we drew upon our extensive research and user testing for each website builder as a whole, and combined this with a specific focus on their free plans, paying close attention to whether or not the builder ticked these boxes:
Hi Henry, Glad you found the piece helpful! Good question. I'm not 100% sure which builder would be better for the kind of site you have in mind. I'd recommend using the free trials available to experiment first. Wix has a very useful guide on creating a one-page site here: https://support.wix.com/en/article/creating-a-one-page-site Hope this helps.
That said, there are some elements that you should pay close attention to when deciding on which free website builder you choose – which is exactly what we do To create this ranking of the best free website builders, we drew upon our extensive research and user testing for each website builder as a whole, and combined this with a specific focus on their free plans, paying close attention to whether or not the builder ticked these boxes:
In sales funnels, you don’t have to worry about designing your site as there are a lot of templates to choose from and also has amazing features that you can use to create nice sales funnels. It doesn’t matter how skilled you are or not because you can make good pages in just a few clicks and is customizable. Aside from this feature, sales funnels can integrate other features such as automated responses and payment gateways. These are some of the things you need to consider when you are looking for a new landing page builder. Let's go over some more features you will find in sales funnels.	

This type of sale funnel will help you create a professional-looking site suited for real estate. As we know the population is growing and industries are booming and more people are looking into different land or cities to live in. It will help you to have an edge into a very competitive business and makes your potential customers lean to you more. 

While WordPress offers an unbelievably wide range of designs, we had to realize that customizing these designs to match our needs meant loads of tedious work and custom code. Building a Wix site is different. You move the elements around with a click of the mouse, dropping them right where you want them. All plans (even the free one!) come with the same design options.


FuFu: Follow up Funnel sales funnels are for repeat customers. These funnels maximize the value of each customer over the lifetime of the relationship. To do this, you will follow-up and send customers to other sales funnels that offer more expensive products. For example, customers already purchased your $37 product in sales funnel #1. So in sales funnel #2, you can offer a $297 product. In sales funnel #3, you can offer a $997 product.
The latest saga in the cryptocurrency market and especially that related to the Ethereum is that the leading internet giant Google could have blacklisted “Ethereum” keyword from the company’s Ads platform. This comes after a Serbia –based blockchain startup, Decenter realized that the keyword ‘Ethereum’ can no longer be found on the Google Ads platform. The startup moved swiftly and made an announcement via Twitter where Google responded to the allegations almost instantly:
If Wix does not make to your cut, then Weebly is also an awesome WordPress alternative for you. It is a fully hosted online site builder that enables the users to easily create and build the ideal site. Much like WordPress, Weebly also has a selection of tools built-in that helps with various features. However, where it differs is that while WordPress has a huge range of third-party software and plugins, Weebly is not as competent. However, it does make up for it with the stunning and excellent design structure. The Drag and Drop Page builder makes the process as easy as a breeze.	
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