Finally, I would like also to draw attention to another interesting CMS that I used a decade ago and really enjoyed using at the time: it was originally known as Article Manager, and its current incarnation is CMS Builder, from InteractiveTools (a company based in Vancouver). At the time I was using it, I remember that the developers were very helpful, and the forum was lively and helpful too. Now that I am using WP, I would not really consider moving to CMS Builder (although I own a license), since WP offers much more in my view. But some people might have reasons to prefer it. However, one should pay attention to the fact that some of the add-ons can make it more expensive than the initial $200 price for a single site.
It is called a funnel because when marketers show off the graph of what they are doing, it ends up looking like a funnel, thus the name. It could also be called a path or journey. This map shows the path customers take through a website. A funnel also lets you see if something on your site is a roadblock to purchase. If a large portion of your visitors take a particular path and none of them are converted to customers, you need to study that path. What is it about that journey that doesn’t lead them to purchase?
Start from scratch or choose from over 500 designer-made templates to make your own website. With the world’s most innovative drag and drop website builder, you can customize or change anything. Make your site come to life with video backgrounds, scroll effects and animation. With the Wix Editor, you can create your own professional website that looks stunning.
In other words: You don’t need to install any software on your computer (let alone on a web server) and you don’t need to set up an FTP client either. You can register your domain name through the same provider that offers the website builder. And the fact that website builders offer individual support is particularly good for beginners. This means that you don’t need to go and sift through web forums to find solutions to any potential problems.
The one thing you didn’t discuss much in your article is how easy for the client it is, using the CMS *after* the developer walks away. One reason I love WP is I can show you how to add a new blogpost in 10m flat, regardless of your tech ability – and barring that, set up an email drop so it’s even simpler. October fits the mold of Joomla, Drupal, and a few others with a learning curve that’ll be quite a bit steeper for some clients.
Disclaimer: the sales funnel I am about to show you is not the only type of sales funnel that you can create to sell your course, but it is one that is currently being used by many online instructors in the Thinkific community. Thinkific customer Justin Brooke, for example, uses this sales funnel to sell his online courses. And as you can see from the post he shared in Thinkific’s Facebook Group, it’s working out pretty well for him:
While WordPress offers an unbelievably wide range of designs, we had to realize that customizing these designs to match our needs meant loads of tedious work and custom code. Building a Wix site is different. You move the elements around with a click of the mouse, dropping them right where you want them. All plans (even the free one!) come with the same design options.
This ‘free plus shipping’ type approach has been empirically proven in a variety Psychology of Marketing studies and has been recently popularized by researchers such as Dr. Dan Ariely, the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and author of the hugely influential book Predictably Irrational. We’ve seen this approach drive increases in sales of an upsell product 3-4-fold.
Why it works: the MailChimp sales funnel works because of simplicity. The lead page does not look cluttered, and it is easy to understand what the company is offering. The pricing page is also very clear, and you can choose the kind of plan that suits your business. The sign-up is short and sweet, and those who are interested in buying are not likely to abandon the process.
Hi Donny, I think there are some drag and drop user interfaces for WordPress, but I haven't used them myself so I have no idea if they're good. But as far as I know, most WordPress users I know don't use these interfaces - maybe that's an indication that people rather bite the bullet to learn how to code or hire someone who does, rather than using these interfaces? I can't be completely sure, though. Using a hosted service really isn't terrible at all. If you are running an ecommerce store (sounds like you are since you are selling products?), platforms like Shopify is excellent. They're very scalable, and tons of tools for you to use. They have dedicated support teams so you can always reach out for dedicated help and they manage all the technical back end matters for you. Of course, if you prefer to have 100% control over everything including hosting and security, then something like WordPress will allow you to do that. Jeremy
Make sure your site is mobile-optimized. How long someone stays on your site and what they do there (click, for instance) matters. Google reads this as engagement, and the more engagement you have, the higher you rank. Why? Because engagement indicates that they content is answering the query the user input. If your site isn’t mobile-optimized, folks won’t stay on your site long and Google will lower your ranking.
Website Sales Funnel Secrets to Triple Your Profits
Joomla is one of the more popular WordPress alternatives, and it’s easy to see why. The platform gives you a great deal of control over content workflows and template layouts, which dictate the appearance of your Joomla site in a similar fashion to WordPress themes. Another popular feature of Joomla is its built-in Access Control List (ACL), which makes site administration and granting contributor access an easy process.
Joomla is also another Content Management system which works on model view controller architecture. It is one of the biggest competitions for WordPress. In addition to the usual functionalities of WordPress, it also has additional extensions like components, modules, plugins, templates, languages, libraries and different packages. All these features have a purpose and are mostly built on Joomla. Joomla created URLs are great for SEO services. Also, the modules that are provided by Joomla are more flexible and can be easily moved to individual pages or menus. It helps the user in managing the site with all the ease even though the site may have multiple subpages. When it comes to being multilingual Joomla is ahead of WordPress. It supports many languages as they are created right from the core. Joomla also provides several plugins that can be easily accessed from its homepage.
GoDaddy InSight is a technology system that provides tailored recommendations gleaned from insights across more than a million GoDaddy customers in different locations and industries. InSight is designed to help you improve your online presence by providing you with performance metrics and advice on how to improve them. GoDaddy InSight powers a central dashboard where you’ll find your:
Of these free website makers, we’ve ranked Wix, Weebly and SITE123, as the top three because of a few important factors. Wix has a very generous free plan, which is super easy to use – it combines creative freedom with tons of features. Weebly’s simple, stylish designs and handy tools make it ideal for small businesses. SITE123 is very beginner-friendly, with a focus on helping you get online.
BoFu: Bottom of Funnel sales funnels are for hot traffic. The prospective customer likes you if they've made it this far. They are ready to buy. Typically, this is a sales funnel page where you offer a product/service and ask them to buy. In the process of ordering your main product or service, your sales funnel with present a variety of other offers to increase the order size. For example, order bumps, upsells, downsells (if they don't accept the upsell). Sales funnel templates make setting these up easy.
If you find WordPress too complicated, you can stop right here. The Joomla! CMS definitely has some nifty features built right in, most importantly, management for multilingual web pages – but it’s complicated! While WordPress sometimes almost feels like a website builder for beginners, you’ll find Joomla! much more complex. Just look at the screenshots below.
Video backgrounds and animations are no problems whatsoever. This website builder gets SEO right, too. Portfolio pages, in particular, turn out really good, and most importantly, without being difficult to create. They have many business-focused apps (e.g. for hotels or restaurants) that can make your life easier if you are in one of these industries.
Amongst most of the website builders, another name that comes to mind is Squarespace. The versatile builder for blogs, portfolio sites as well as online stores, has managed to rise in its popularity in the recent years. Despite the huge difference, this being a closed source software while WordPress is an open source; it certainly is a great alternative to WordPress Page builder. That’s right, for the casual users the overall functionality and the flexibility is the main aspect.
Squarespace Alternatives: Are WordPress Page Builders A Good Alternative?