Another of the WordPress competitors, Kentico, is a user-friendly, highly adaptable offering. It requires minimal coding to yield any number of customizations and functionalities. Digital marketers and tech enthusiasts flock to Kentico because it is fully APS-integrated (an open-source framework that allows for building apps in several programming languages in tandem) and lets you integrate with Google from the start.
I found CMS Made Simple to be very easy to template, for instance. And I used ModX for years before using WP, and it is also very easy to template, and offers a lot of nice features. They will appeal to someone who wants to develop, but is generally uncomfortable in PHP. You can mostly get by with HTML and template tags. This tends to prevent the “white screen of death”.
We’ve been using Google Ads for the past 6 months to help us get more visibility for our smart contract auditing services and we’ve noticed a strange change in the last few days. It seems that Google completely blacklisted Ethereum as a keyword. Any of the keywords that contain ‘ethereum’ in our campaigns are no longer showing ads as of January 9th.
Medium is a very interesting concept when it’s compared to its competitors. In short, it allows you to write and then publish your content alongside other authors at Medium.com. You also get to follow other people’s work and be a part of the Medium community. In other words, it’s a large web publication website where you’re one of the members and can submit your own content.
When we say online business and eCommerce, the first thing that comes to mind is surely Shopify! It is an amazing alternative to WordPress that allows any users to easily create your online shop! It is a simple, secure and stable platform where you can start and grow your business with very less effort. While comparing with other web hosts, it surely does not offer the same level of robustness. However, it is best known for its amazing eCommerce based features more than anything else.
Paid to click sites help certain advertisers to promote their products and services to targeted customers by paying for ad views. Advertisers will focus on leads and sales through advertising i.e. they spend money to sell their products or generate leads for their services. And remember that you will get paid to read ads whether or not you make any actions(sale & Opt-in).
Paid to click is a kind of online advertising similar to Pay per click advertising. But PTC is an incentivized promotion method while PPC is the standard advertising. In simple PTC advertising pays both the publishers(PTC sites) and the ad viewer(customer/members/you) but in the case of PPC advertising, only the publishers(site owners) will be paid for the ad clicks.
HelpScout starts their funnel with traffic. They have their blog and resource page that helps keep you clicking around their website. They make it very easy to see and easy to interact with and keep going on your journey around the site. The next step is the homepage. Their homepage is straightforward to understand. The design is quite clean and buttons to keep you moving around the site are quite prominent. When it comes to the last step of pricing and purchase, they never show a price menu; they just take you directly to a signup page. If you love the product and you’ve come this far, that is an aggressive but effective pricing strategy.
Why it works: the MailChimp sales funnel works because of simplicity. The lead page does not look cluttered, and it is easy to understand what the company is offering. The pricing page is also very clear, and you can choose the kind of plan that suits your business. The sign-up is short and sweet, and those who are interested in buying are not likely to abandon the process.