In brief, we are inclined to go along with someone’s suggestion if we think that person is a credible expert (authority), if we regard him or her as a trusted friend (liking), if we feel we owe them one (reciprocity), or if doing so will be consistent with our beliefs or prior commitments (consistency). We are also inclined to make choices that we think are popular (consensus [social proof]), and that will net us a scarce commodity (scarcity).
Traffic: from referrals, organic, blog, and ads. They display a pop-up at the bottom of their blog posts and homepage for a free 30-day trial. If you sign up for the free trial, you will be redirected to the pricing page. And if you sign up for their email list, you will actually remain on the Crazy Egg’s blog page afterwards, keeping you engaging with even more content.
Another of the WordPress competitors, Kentico, is a user-friendly, highly adaptable offering. It requires minimal coding to yield any number of customizations and functionalities. Digital marketers and tech enthusiasts flock to Kentico because it is fully APS-integrated (an open-source framework that allows for building apps in several programming languages in tandem) and lets you integrate with Google from the start.
Choosing the CMS to start a blog or a website development project is a big decision, particularly if you aren’t going with WordPress. You’ll need to meticulously research different interface options, what add-ons and extensions are offered, coding capabilities, and layout templates. However, as we have seen, there are plenty of WordPress alternatives out there to try before you make your final decision.
Drupal is another alternative to WordPress which is more digital. Being preferred for digital solutions Drupal is not suitable for beginners to use. The various advantages of Drupal include creating blogs, personal websites, forums, and even social networking sites. It also has several modules and themes which have various features and help in enhancing the looks of the site. It can handle huge amounts of data and hence makes it useful for different corporate and enterprise websites. The varied kinds of modules make it user-friendly. The modules that are present in Drupal can instantly help you in handling the non-English sites by just activating them. With the perfect prototyping options, it can help you in creating complex sites in a very short span of time. Having the complexities of digitization, Drupal is ideal for being used for highly advanced websites. Learning it initially is a bit difficult but once you get the hang of it you can easily understand how extensible this is. You can use contributed modules and start a completely blank site and extend Drupal to see how your requirements fit in.
Hi Gina, Thanks for your comment and sharing your thoughts. Hiring an expert developer is always good, but it does have its challenges. Financial investment is just one of them. It's not a big problem if a company is well established already and is cash flowing to re-invest its profits into technology. But not all companies have that level of budget to commit, and not all companies are well established (yet). A lot of users are just starting out and just don't have that level of resource to get their websites off the ground. In such circumstance, I think our list above makes a lot of sense. No doubt, your comment is also valid, but I think that's more applicable for well established businesses. We have a full discussion of the cost of building a website that compares the cost of hiring a developer versus using a DIY website builder such as the ones I suggested above. I also wrote an article about the idea of hiring a designer / developer - when it's appropriate, and when it isn't appropriate. It's just my own view and what I would advise my friends and family if they were to ask me. Of course, every single person that's looking to build a website has different needs, motivations and resources. Thanks for adding to this discussion! Jeremy
The one thing you didn’t discuss much in your article is how easy for the client it is, using the CMS *after* the developer walks away. One reason I love WP is I can show you how to add a new blogpost in 10m flat, regardless of your tech ability – and barring that, set up an email drop so it’s even simpler. October fits the mold of Joomla, Drupal, and a few others with a learning curve that’ll be quite a bit steeper for some clients.
Based on what you learn about customers during your interactive content, send personalized purchase suggestions. Create how-to videos, product guides, and even finders to assist purchasing decisions. This is the crux of content marketing: Produce useful, personalized content that speaks to your audience and draws them into the ecommerce sales funnel.
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