Don’t get us wrong. Branding is important. But there’s a time and a place. And product descriptions are often not the place.Product descriptions should be written to help the customer understand the value of your product. You don’t do that by focusing on features because customers don’t immediately connect with features. Instead, focus on the benefits.
If you find WordPress too complicated, you can stop right here. The Joomla! CMS definitely has some nifty features built right in, most importantly, management for multilingual web pages – but it’s complicated! While WordPress sometimes almost feels like a website builder for beginners, you’ll find Joomla! much more complex. Just look at the screenshots below.
If you don’t have a design muscle in your body, you might experience some difficulties making a Squarespace site look good (due to the platform’s reliance on good stock imagery to be part of your site’s final look). Also, Squarespace offers a good range of features from the get-go, but above that, there’s not much you can do when there’s a feature missing. Just like with Wix, if you want a site that can grow alongside your business, this might not be quite the solution you’re looking for. [WordPress Alternative] Best Website Builder for Professionals